Posts Tagged ‘CE Pro of the Week’

Brad Sundberg of BSUN Media Systems on Working for Michael Jackson

Tuesday, August 17th, 2010 by BSUN Media Systems

After 18 years of installing his systems, Brad Sundberg saw everything from the pop star’s work ethic to his behavior to his chimps.

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Integrators tend not to be star-struck since many cater to extremely affluent clientele.

There are celebrities, and then there was Michael Jackson.

  • Right Image: Michael Jackson plays Jenga with Brad Sundberg, owner of BSUN Media Systems.

When Brad Sundberg, owner of BSUN Media Systems, mentioned his work on Jackson’s infamous Neverland Valley Ranch during his CE Pro of the Week profile, questions came to mind:

What was Michael Jackson like as a client?

What was he like away from the cameras?

Sundberg, who says he worked with the famous performer on countless personal and professional projects over 18 years, wrote about his experiences in a long essay in a BSUN e-newsletter sent a year after Jackson’s June 2009 death. Following are some excerpts:

On meeting Jackson …

Michael was working on Captain EO for Disneyland and Epcot Center. He was fresh off the Victory Tour, the Thriller album, his dominance of MTV, and he was back in the studio. I wish I could remember our first meeting, but it was likely just passing each other in the hallway. He was always warm, yet shy. Over time we would chat now and then, but it took time to build the trust.

On Jackson’s nickname for Brad Sundberg …

Early in 1986 the team moved into Westlake Studio D in Hollywood to record the Bad album, and welcomed me in. I worked other sessions during the day, but at night I was invited to sit in and learn. Eventually I worked my way up to technical director for the team, and the trust was solidified. It was during this time that Michael nicknamed me “Really Really Brad,” a twist on the chorus, “Bad, Bad, Really, Really Bad.” Check the album credits, it’s there.

imageOn what Jackson was like …

Not for a moment do I pretend to have been a close friend of his, or a confidant. Rather I worked for him and with him, and considered it an honor.
He was a consummate professional. If his vocals were scheduled for a noon downbeat, he was there at 10 am, with his vocal coach Seth, singing scales. Yes, scales. I would set up the mic, check the equipment, make coffee, and all the while he would sing scales for two hours.

He typically drove himself to the studio alone. For a while he drove a big Ford Bronco with dents and scrapes on it. He was not a great driver. More than once he called into the studio to say he would be late after being in a fender bender.

He was intensely curious about “normal life.” He asked me about Christmas once, and couldn’t understand how kids could wait until Christmas morning to open the gifts. You see, he was raised Jehovah’s Witness, so Christmas was not celebrated in the Jackson family.

On working in-studio with Jackson …

A “typical” MJ album would take between 10 and 16 months in the studio. His budget allowed for as many as 100 songs to be recorded for any given project. Some would be discarded early on, while others were fine tuned. Musicians would be brought in to add their textures and ideas, but in the center of it all was Michael.

The team was remarkably small given the scope of the projects. Each project was slightly different, but typically there were less then eight of us working day to day, from the first day until the project was mastered. No entourage. No Elephant Man bones. No groupies. No drugs. Just music. And food.

On Jackson’s love of food and “family day” …

During the [making of the] BAD album, Fridays quickly became known as “family day.” He would have his two chefs, affectionately known as the Slam Dunk Sisters, prepare a large dinner for the crew, musicians and any family members that might be around. Since I was working sometimes 80 hours a week, it was not uncommon for Deb to come have dinner with us. Michael loved these family get togethers.

In later projects I would bring my girls, whom he loved and would play with. There is one moment in time in my head when Deb brought my daughter Amanda, who was just a baby at the time, into the studio for the afternoon. She set up a play mat and brought some toys, and Michael sat and played with her for a while. He looked at Deb and said, “This is her own little world, isn’t it?”

On celebrity visitors and chimps …

It was not uncommon for celebrities or VIPs to stop in. One day the Secret Service searched the building for a couple hours before Nancy Reagan came for a visit. Next it was Princess Stephanie from Monaco … The chimps were common guests in the studio, as was a giant snake, both of which I would wind up holding during MJ’s vocals.

On watching Jackson write songs …

I have watched him write many songs, and the process is amazing. I asked him where they came from, and he said they were gifts from God. He could hear the entire song in his head before we could get tape on the machines. He would sometimes sing the drums, bass, percussion, keyboards, etc., and we would later bring in musicians to replace his demo tracks.

On Jackson’s childhood …

I remember him telling me about grown women throwing themselves at him when he was just 9 or 10 years old.

One story I will never forget was him telling of flying with his dad and brothers through a lightening storm at night. The plane was being tossed around, lightening was flashing, and he started crying in fear. His dad ignored him, embarrassed. A flight attendant sat with until the plane cleared the storm. Hearing him tell that story, with tears in his eyes, gave a glimpse into his life.

On working at Neverland …

Somewhere around 1991 he asked me to visit a ranch he had purchased, and design a sound system for a carousel. The next thing I knew I was at Neverland Valley Ranch, in Santa Ynez, CA. There was construction everywhere, and the amusement park was in the early stages of installation.

Over the next few years Michael asked me to build system after system, putting music on the bumper cars, in the petting zoo, on two trains, all around the amusement park, the boat lake, the train stations, and eventually inside the house, and inside his bedroom and bathroom. Deb loves to tell of the times Michael would call at 2 in the morning (his sleep schedule was never normal) to talk to me about a new attraction he had coming to Neverland, and if I would put music on it.

I still have an old answering machine tape of him thanking me for one of the systems we had built.

Via: http://www.cepro.com/article/integrator_on_working_for_michael_jackson/

CE Pro of the Week: Brad Sundberg, BSUN Media Systems

Monday, August 2nd, 2010 by BSUN Media Systems

He describes the wildest installation requests ever. Think Michael Jackson, Madonna and rattlesnakes.

By Tom LeBlanc
Originally Published: July 30, 2010

Brad Sundberg - Owner of BSUN Media Systems

Brad Sundberg, owner, BSUN Media Systems

Each week, we aim to provide an informative – yet colorful – profile of one of your fellow CE pros. Interested in being featured yourself? See below.

How would you use Twitter to describe what your company does (140 character limit)?

Quality audio and video still matter to me. Like a great recipe, you can’t go wrong with great ingredients and a lot of experience.

After you complete a project, what do you think your typical client tells his friend about the experience?

I hope it is something like what Lucy Buffett [Jimmy’s sister] wrote after the work we did for her restaurant Lulu’s on Alabama’s Gulf shore:

“I humbly applaud Brad with a vociferous BRAVO BRAVO! Thank you for the absolutely impeccable job and rising to the occasion! You now are entitled to ‘gumbo for life.’

“Last January, we decided to upgrade our audio-visual program and somehow found Brad! He did an expert job and was always willing to work cheerfully and diligently especially when we would ‘make it up as we go’ — a LuLu’s trademark.

“Food and beverage establishments underestimate the importance of the quality of ambient music. We are hyper vigilant about how our music communicates an exceptional experience, especially since we have live entertainment every night of the year. It absolutely delights me to walk around the entire restaurant and property and to enjoy quality sound.

“I am completely confident in saying the quality of our audio-visual system actually increases my sales and makes a major contribution to the overall success of LuLu’s.”

What can CE pros learn from your company to make them think differently and run their business better?

When I built my Los Angeles office I spent a lot of money on a showroom. I had motorization, lighting control, top-of-the-line everything from cabinetry to carpet.

And guess what? No one came to it.

People are busy and are not likely to carve out 90 minutes to come sit in your showroom. I did 95 percent of my sales in my clients’ homes and offices, bringing key pieces with me. When I opened the Fairhope location I refined this concept into what I call a “portable showroom.”

I bring CrestronSpeakerCraft and Kaleidescape into potential client’s homes and let them try it for a few days on their schedule. I also bring it to architect, interior design and real estate offices for trainings. This approach builds a deeper trust and friendship with my clients because I am on their turf, not the other way around.

What trade tip can you offer your fellow CE pros?

Stay in touch with your client base. Write a newsletter, email them or call them periodically. And don’t take yourself or your products too seriously.

What’s the wildest request you’ve ever had for an installation?

That’s a tough one. I built all of the music and video systems for Michael Jackson’s Neverland Valley Ranch, plus did extensive work for Madonna, Tom Cruise, Elizabeth Taylor and Quincy Jones.

I have put music on bumper cars, horse drawn carriages, a steam train, a Gulf Stream jet and three custom motor coaches.

I have built a one-of-a-kind whole-house baby monitor for a celebrity in Brentwood, Calif.

I have built a fully mobile recording studio in rack cases for a touring musical artist.

I’ve folded TVs into ceilings, built a home with 60 zones of music control, even built a trio of matched recording studios in California, France and England for a producer with three homes.

And just last month we floated a 33-foot HDTV on barge for a secret Jimmy Buffett concert.

But perhaps the “wildest” was to provide a complete narrative and sound effect system for a snake barn. We recorded the narration off-site, but had to complete the installation above, below and around the snake enclosures with the snakes in them. I am not afraid of snakes, but being on a mechanic’s creeper in the dark, installing a speaker below a cage of perhaps 25 rattlesnakes (we had a microphone in the cage so guests could hear the rattles through the glass) sort of stands out in my mind as being out of the ordinary.

What is your 3D strategy and do you think the technology will live up to the hype?

I may lose my CE Pro ribbon for this, but I am totally bored of 3D. I have no interest in it; I consider it gimmicky; and in the past 12 months I would estimate that only one of my clients has even mentioned 3D. Her comment was how much she would hate to have to wear glasses to watch TV.

As far as a strategy, if my clients want to play 8-track tapes through speakers in their swimming pool, I will make it happen. Likewise if they ask for 3D, 3D they will get … but I am not promoting either one.

What is your absolute favorite piece of audio demo material?

Quincy Jones’ “The Places You Find Love.”

In my previous overlapping career, I was a technical director on several major albums including Jones’ Back On The Block. When you work on a song like “Places” in the studio for 16 months, you get a pretty good idea of how it should sound, and that comes in very handy when I tune systems.

My good friend Bruce Swedien bent the meters on that song. It goes from a whisper to scream and back to a whisper. Huge drums, huge bass, huge choir, Chaka and Siedah vocals with Quincy driving the train! That makes for a big song.

My other go-to song is “Secret Silken World” by David Baerwald. It is dark and warm and masterfully recorded.

What is your absolute favorite piece of video demo material?

I am such a dork with my video demos. Most CE Pro readers will dismiss me right now.

I don’t like loud explosions with trucks and body parts flying over my head. (Neither do most of my female clients, and they often control the checkbook.) For rich colors I show Finding Nemo. For a jaw-dropping scene I show Step Into Liquid where they surf 66-foot waves 100 miles off the coast of California. I have never played that scene without people stopping what they are doing and just staring at it in disbelief.

What is something most people don’t know about you?

When I was about nine years old my dad gave me a box of wires, batteries, motors, switches, buzzers and electronic parts for Christmas. It was the best gift ever, and I was hooked. Thanks again, Dad.

Michael Jackson, Madonna, Quincy Jones

Michael Jackson, Madonna and Quincy Jones are on Brad Sundberg’s past clients list.
Originally published at: http://www.cepro.com/article/ce_pro_of_the_week_brad_sundberg_bsun_media_systems/